Analyze one song Essay Example | Topics and Well Written Essays - 1000 words

Analyze one song - Essay Example The key is to critically analyze and determine why songs impact us the way they do. To demonstrate this point, this student will analyze the song â€Å"Always Remember Me† by Ry Cuming. The specific aspects that will closely look at involve the songs instrumentation, lyrics, and electronic production. When analyzing any given song, one needs to look at how the instrumentation employed impacts the listeners’ mood as the music fills their ears. No matter how impactful the lyrics of a song might be, it is of little use if the musical content does not work. It would be similar to a car having a perfect engine, yet no tires. This particular song has instrumentation that truly seems to place the listener into the music studio of Ry Cuming. Viorica Barbu-Iurascu reminds us that â€Å"Music is the metaphysical counterpart to everything physical† (170). Perhaps like no other media, music transcends us to another place. We can leave the world behind as our consciousness be comes completely involved with the music that is playing within us. Naturally, some musical composers accomplish this transformation to the metaphysical world better than other, but this is still the aim of the musician. Music becomes an art that must be studied and examined closely to truly appreciate its beauty. â€Å"Always Remember Me† is composed of music that represents the lyrics being sung. The musical arrangement of this song begins with a softly playing guitar. This immediately sets the tone for what is to come by providing the listener with a soothing introduction into the lyrics to come. In essence, this opening prepares all who listen to relax, settle down, and be moved by arrangement. Without this type of opening, the song would not be nearly as effective in transforming people to that metaphysical realm that Iurascu talks about. As the lyrics begin to be sung, something interesting happens. The guitar playing moves softly to the background. When lyrics are not being sung, the guitar once again becomes the centerpiece and gradually becomes louder. Reflecting upon this, the author feels that Cuming has done an effective job at using the instrumentation to be a focal point of the song. Whereas most songs rely on the lyrics and the rhyming of such words, this particular artist seems to be more focused on allowing the guitar to speak to the listener. The softly playing melody really rocks most who listen into a new arena and a new realm of thinking. It is almost as if the old adage ‘forget all of your troubles for the moment’ rings true with this song. The music has a way of comforting and soothing the soul. The arrangement does not ‘jar’ the listener awake, rather it allows them to sit back and really be metamorphosed into another place and time. It is common to want to analyze the lyrics in a song. We seem to be obsessed with trying to understand what the artist is trying to say through his or her music. Analyzing m usical lyrics, however, must go deeper than merely just trying to understand what the words mean. As Katrina McFerran writes, â€Å"Lyrics are not simple statements of information; they are creative and multifaceted expressions of experience† (38). So, as one seeks to analyze the lyrics of any given song, they must move beyond simply trying to ‘understand’ what the words mean and move into the realm of experiencing what moved the artist to write the words in the

The concept of truth and perception Essay Example for Free

The concept of truth and perception Essay The concept of ‘truth’ versus ‘perception’ can be observed in nearly all aspects of life. What is the truth these days; in newspaper articles, current affair shows or stories that a friend is telling you, is it truth or is it a version of the truth? The complexities inherent in this concept of ‘truth’ versus ‘perception’ will be discussed in relation to two texts; â€Å"Twelve Angry Men† by Reginald Rose, and,. Perception Vs Reality by Amit Sodha What is the key difference between ‘truth’ and ‘perception’, and which is more important? The truth is the reality of the fact while perception is the truth relative to oneself. The mind, the nature of the human being is different to everyone else’s. Everyone has lived different lives; experiencing different passions, interests, suffering and possessing different capabilities in knowledge. People are also brought up in different ways, belonging to different cultures and religions. This display of factors is what makes us who we are, affecting and contributing to our views and perspectives. When contemplating the ‘truth’, it is filtered through a wide variety of experiences, knowledge and emotions, resulting in ones perception. For example, an orange is orange, which is the truth. If you look at it through green glasses, it will appear green but the truth is that the orange remains orange. Perception is like the green glasses, filtering the truth relative to the person that is perceiving it. Twelve Angry Men is a really intriguing text that is clearly evident of the notion of truth and perception. It is about young boy on trial for the supposed murder of his aggressive father. The jurors have passed where evidence is laid out, exhibits shown, witnesses are heard, statements of the plaintiff and the accused are given, and the twelve jurors watch and listen attentively. Now, it is the job of the jury to reach a verdict as a whole; twelve to nothing vote either way, guilty or innocent. Twelve Angry Men highlights the importance of seeing things from more than one perspective. Twelve Angry Men is a play concerning 12 jury men who experience the difficulties of coming to a unanimous decision of murder . In this case the importance of seeing things from more than one perspective is relevant as a young boys life hangs in the balance. Through highlights this through Juror 3 and 10s narrow minded views and the ways in which they must be persuaded. Also it is seen by Juror 8, who feels it only right to have each side of the story broken down and discussed thoroughly. Rose uses Juror 3 to show that certain jurors are wrong and that if they are not open minded and put their personal prejudices aside they are bound to behave unacceptably and be viewed negatively. Juror 3s biases and stubbornness to be able to see things from the eyes of others really restricts him from doing justice and giving the boy the trial he deserves as does every human. Because of Juror 3s aggressive and stubborn nature he is unable to see that the defendant and his son are two different people and the importance of the trial and what it will mean to the 16 year old boy if found guilty. He thinks he is doing the world good by getting rid of one of them therefore cloudiness his vision and making it impossible to do justice where ones sees the truth differently through their experiencing which than confuses the truth, and in case of the law it will be unfair and a innocent death could have occurred. In the article of Perception Vs Reality by Amit Sodha it statues how Putting Things Into Context, Choosing Your Perception, Skewed Perceptions are faced by individuals in which we have the power to choose to responded and the power of choosing your truth in reality. Therefore even without knowing all of us are faced with obstacles which are known as the truth the way ones foreseen it is the perception which there can interprate into their lives, that means it build their emotion,morals and ethics.

Physics of a Kayak (Qayaq) Essay example -- physics kayak kayaking qay

Qayaqs, now known as kyaks, were used by the Yup'ik Eskimos of Southwest Alaska. The Qayaq is a symbol of the Yup'ik culture. It symbolizes the significance of subsistence and using the surrounding resources to survive. This vessel also represents the intelligence and ingenuity of the Yup'ik people developing and designing a water craft that was swift, quiet, and could withstand harsh water turbulence. They were used as a mode of transportation for subsistence hunting and gathering. They were also a symbol of importance in society. "...it was the basis among men for obtaining wealth and women" (Zimmerly, 40). Wealth was measured on the ammount of goods a man could give away, indicating he was a successful hunter. In turn, because this hunter had a qayaq, he had to be skillful in manuvering the qayaq and hunting which gave him status in the community. This would be equivalent to a man owning his own vehicle and having a good job (Zimmerly, 40). "Each qayaq was outfitted with hunting suppliments to ensure the hunter's success." (http://www.alaskanative.net/341.asp). This mode of transportation was very efficient and aventageous while traveling along coast lines and upstream against a current. This style and of sea vessel is known as the Bearing Sea Kyak. Qayaq building was a very time consuming process. There was a ceremony held in the traditional men's house while each of the wooden memebers of the qayaq was cut. Each piece of wood was measured by the size of the owner. "Thus each man's kyak is built according to the specifications of his own body and hence is peruliarly fitted to his use" (Zimmerly, 40). Qayaqs were on average fifteen feet in length. They had wide and deep hulls, the bilges were rounded and slightly fl... ...L/n "As a rule of thumb R ~3000 turbulent flow" Anything in between 2000 and 3000 is unstable and may go back and forth between laminar and turbulent flow. (www.physics.usyd.edu.au/teach_res/jp/fluids/flow1.pdf) Works Cited Alaska Native Heritage Center. Floating Bodies 101. Lincoln, K J. "Qayanek: The Resurrection of a Lost Art." Delta Discovery 13 October 2004. 14+ Serway, Jewett. Physics for Scientists and Engineers 6th Edition. Pomona: California State Polytechnic University. 2004. Visual Physics. Yup'ik Qayaq. Zimmerly, David W. Qayaq: Kayaks of Alaska and Siberia. Fairbanks: University of Alaska Press, 2000.

Cognitive Behavior Therapy Essay

What is cognitive behavior therapy (CBT)? CBT works by changing people’s attitudes and their behavior. It focuses on the thoughts, images, beliefs and attitudes that we hold (our cognitive processes) and how this relates to the way we behave and deal with our emotional problems. Research has shown that cognitive behavioral therapy is effective in treating anxiety disorders as well as panic disorders and social phobias. The cognitive component helps change the thinking patterns that keep one from overcoming their fears. For example, a person with a panic disorder might be helped in seeing that his or her attacks are not really heart attacks as believed. The tendency to interpret physical symptoms as the worst case scenario can be overcome. Also, someone exhibiting symptoms of a social phobia could be taught how to overcome the belief that others are continually judging him or her. The behavioral therapy component pays close attention to the relationship between our problem, our behavior and our thoughts. CBT can be effective therapy for the following problems: anger management, anxiety and panic attacks, depression, drug and alcohol problems, and post-traumatic stress disorder. These are just a few of the many problems that can be successfully treated with CBT. Studies have shown that having just twelve sessions of CBT can be as helpful in treating depression as taking medication throughout a two year follow-up period. Of course, CBT is quite complex and is not a miracle cure. Being treated by a counselor with specific CBT expertise is recommended. The client must also be persistent and open-minded. The CBT approach has recently been used in many pre-packaged, brand name programs such as, â€Å"Reasoning and Rehabilitation,† â€Å"Aggression Replacement Therapy,† â€Å"Thinking for Change,† and others (â€Å"Preventing Future Crime with CBT†). In some instances, medication can be accompanied with psychotherapy for best results in treatment. This is important to give any treatment a fair trial. If one approach doesn’t work, chances are, another one will. Be persistent and don’t give up! Works Cited Preventing Future Crime with Cognitive Behavior Therapy (http://www.all-about-psychology.com/cognitive-behavior-therapy.html)

Rehabilitation Paper Essay

As I am told to write this rehabilitation paper and to quote a definition, I understand that rehabilitation basically is a word of hope in the prisoner life not only for prisoners but as well for the selected individuals that strive to make prisoners better members of society. So, with that being said, my definition for rehabilitation is as follows: the idea or concept of making a prisoner better. The purpose of rehabilitation is almost with no form. It’s supposed to correct or bring an end to criminals’ wrong doing so that criminal offenders can emerge as useful members of society. The basic idea derived from the idea that a person who has been incarcerated will never want to be sent back to prison after they have been set free. Well, as we can see that is not the case. Most prisoners go through these rehabilitation programs and are released and just as soon as they are released go back to the way they were before and become criminal offenders and prisoners again. The origins of rehabilitation focused on forcing an inmate to consider both the error of his or her ways, the gravity of the crime committed, and why good conduct and further avoidance of crime would be beneficial. The initial origins of the penitentiary were created by the Quakers, and reinforced by religious fervor for a ‘black and white’ application of the law. â€Å"What the Quakers believed in was penance, the suffering of punishment inducing the prisoner to express sorrow for his sins and to promise to do good to make up for his evil acts-social change based on the religious transformation that took place within the penitentiary. The penitentiary was a place for penitents to do penance. This was intended to take place in isolation, as one might meditate alone in one’s room (Foster, 2006).† Rehabilitation affects the prisoners as well as general society because it’s supposed to make prisoners more acceptable in society. These programs strive to make criminals better citizens with this being said,   criminals as less likely to be an oppose threat to other citizens’ or members of the general society. I think that you can improve rehabilitation by starting rehabilitation as soon as a prisoners become a prisoner and making better choices on what types of programs that will help prisoners personally and individual ly. I think that rehabilitation can make a big difference in prison as well as having prisoners go through rehabilitation when they are released too. References Foster, B. (2006) Corrections: The fundamentals. Upper Saddle River.NJ: Prentice Hall.

Amerigo Vespucci, Italian Explorer and Cartographer

Amerigo Vespucci, Italian Explorer and Cartographer Amerigo Vespucci (March 9, 1454–February 22, 1512) was an Italian explorer and cartographer. In the early 16th century, he showed that the New World was not part of Asia but was, in fact, its own distinct area. The Americas take their name from the Latin form of Amerigo. Fast Facts: Amerigo Vespucci Known For: Vespuccis expeditions led him to the realization that the New World was distinct from Asia; the Americas were named after him.Born: March 9, 1454 in Florence, ItalyParents: Ser Nastagio Vespucci and Lisabetta MiniDied: February 22, 1512 in Seville, SpainSpouse: Maria Cerezo Early Life Amerigo Vespucci was born on March 9, 1454, to a prominent family in Florence, Italy. As a young man, he read widely and collected books and maps. He eventually began working for local bankers and was sent to Spain in 1492 to look after his employers business interests. While he was in Spain, Vespucci had the chance to meet Christopher Columbus, who had just returned from his voyage to America; the meeting increased Vespuccis interest in taking a journey across the Atlantic. He soon began working on ships, and he went on his first expedition in 1497. The Spanish ships passed through the West Indies, reached South America, and returned to Spain the following year. In 1499, Vespucci went on his second voyage, this time as an official navigator. The expedition reached the mouth of the Amazon River and explored the coast of South America. Vespucci was able to calculate how far west he had traveled by observing the conjunction of Mars and the Moon. The New World On his third voyage in 1501, Vespucci sailed under the Portuguese flag. After leaving Lisbon, it took Vespucci 64 days to cross the Atlantic Ocean due to light winds. His ships followed the South American coast to within 400 miles of the southern tip, Tierra del Fuego. Along the way, the Portuguese sailors in charge of the voyage asked Vespucci to take over as commander. While he was on this expedition, Vespucci wrote two letters to a friend in Europe. He described his travels and was the first to identify the New World of North and South America as a separate landmass from Asia. (Christopher Columbus mistakenly believed he had reached Asia.) In one letter, dated March (or April) 1503, Vespucci described the diversity of life on the new continent: We knew that land to be a continent, and not an island, from its long beaches extending without trending round, the infinite number of inhabitants, the numerous tribes and peoples, the numerous kinds of wild animals unknown in our country, and many others never seen before by us, touching which it would take long to make reference. In his writings, Vespucci also described the culture of the indigenous people, focusing on their diet, religion, and- what made these letters very popular- their sexual, marriage, and childbirth practices. The letters were published in many languages and were distributed across Europe (they sold much better than Columbuss own diaries). Vespuccis descriptions of the natives were vivid and frank: They are people gentle and tractable, and all of both sexes go naked, not covering any part of their bodies, just as they came from their mothers’ wombs, and so they go until their deaths...They are of a free and good-looking expression of countenance, which they themselves destroy by boring the nostrils and lips, the nose and ears...They stop up these perforations with blue stones, bits of marble, of crystal, or very fine alabaster, also with very white bones and other things. Vespucci also described the richness of the land, and hinted that the region could be easily exploited for its valuable raw materials, including gold and pearls: The land is very fertile, abounding in many hills and valleys, and in large rivers, and is irrigated by very refreshing springs. It is covered with extensive and dense forests...No kind of metal has been found except gold, in which the country abounds, though we have brought none back in this our first navigation. The natives, however, assured us that there was an immense quantity of gold underground, and nothing was to be had from them for a price. Pearls abound, as I wrote to you. Scholars are not certain whether or not Vespucci participated in a fourth voyage to the Americas in 1503. If he did, there is little record of it, and we can assume the expedition was not very successful. Nevertheless, Vespucci did assist in the planning of other voyages to the New World. European colonization of this region accelerated in the years after Vespuccis voyages, resulting in settlements in Mexico, the West Indies, and South America. The Italian explorers work played an important role in helping colonizers navigate the territory. Death Vespucci was named pilot-major of Spain in 1508. He was proud of this accomplishment, writing that I was more skillful than all the shipmates of the whole world. Vespucci contracted malaria and died in Spain in 1512 at the age of 57. Legacy The German clergyman-scholar Martin Waldseemà ¼ller liked to make up names. He even created his own last name by combining the words for wood, lake, and mill. Waldseemà ¼ller was working on a contemporary world map in 1507, based on the Greek geography of Ptolemy, and he had read of Vespuccis travels and knew that the New World was indeed two continents. In honor of Vespuccis discovery of this portion of the world, Waldseemà ¼ller printed a wood block map (called Carta Mariana) with the name America spread across the southern continent of the New World. Waldseemà ¼ller sold 1,000 copies of the map across Europe. Within a few years, Waldseemà ¼ller had changed his mind about the name for the New World- but it was too late. The name America had stuck. Gerardus Mercators world map of 1538 was the first to include North America and South America. Vespuccis legacy lives on through the continents named in his honor. Sources Fernndez-Armesto Felipe. Amerigo: the Man Who Gave His Name to America. Random House, 2008.Vespucci, Amerigo. â€Å"The Letters of Amerigo Vespucci.† Early Americas Digital Archive (EADA).

Alkali Metals - Properties of Element Groups

Alkali Metals - Properties of Element Groups Learn about the properties of the alkali metals, one of the element groups: Location of the Alkali Metals on the Periodic Table The alkali metals are the elements located in Group IA of the periodic table. The alkali metals are lithium, sodium, potassium, rubidium, cesium, and francium. Alkali Metal Properties The alkali metals exhibit many of the physical properties common to metals, although their densities are lower than those of other metals. Alkali metals have one electron in their outer shell, which is loosely bound. This gives them the largest atomic radii of the elements in their respective periods. Their low ionization energies result in their metallic properties and high reactivities. An alkali metal can easily lose its valence electron to form the univalent cation. Alkali metals have low electronegativities. They react readily with nonmetals, particularly halogens. Summary of Common Properties Lower densities than other metalsOne loosely bound valence electronLargest atomic radii in their periodsLow ionization energiesLow electronegativitiesHighly reactive Metals  |  Nonmetals  |  Metalloids  |  Alkali Metals  |  Alkaline Earths  |  Transition Metals  |  Halogens  |  Noble Gases  |  Rare Earths  |  Lanthanides  |  Actinides

Create a Perfect Study Environment Around Yourself 12 Tips

Create a Perfect Study Environment Around Yourself 12 Tips Create a Perfect Study Environment Around Yourself Student life is rather engaging and at times offers much fun. Being young and having lots of friends†¦ Is there anything else you need for happiness? A friendly student community and an exciting extracurricular environment may offer a high fun factor; however, many students experience difficulties when its time to get ready for exams or complete a major project. College and university studies require preparation to build up a well-rounded education. Self-motivation and the ability to organize your time and activities are to be considered first. Here are 12 tips to help students create a perfect studying environment! Choose a proper place for your studies Find a place which will suit your studies regarding all key factors: lightning, comfortable sitting and a table. Try to avoid using the same place for studying and napping (Cohn, 2013). The place where you study should help you concentrate, not fall asleep! Get equipped with everything you need Choosing a place and getting right to work is one thing, but its also essential to sort everything out around you, and make sure you have all the necessary tools and reference materials so there’s no need to search for things every single moment (Cohn, 2013). Keep your studying place clean Keep the place where you study tidy and clean it regularly. Wadded up papers and stained coffee cups are likely to bring disorder into your mind. A neatly ordered table and plenty of fresh air in your room can boost your mood and enhance your brain power! Reduce the number of distractions Stay away from noisy places. A few experts think that soft background music benefits your concentration and, at the same time, boosts your academic studies; but there is also evidence to suggest that hearing a familiar tune and humming along with it is more likely to distract you from your studies (Flavin, 2015). Use the library Go to the library and spend time studying there. Find and use books related to your topics. Being surrounded with a dozen books will give you a better insight into the subject matter of your studies, and the library itself will also serve as an inspiring environment for you. Include regular breaks into your studies Once you’ve organized your working environment and escaped all disturbances, you can immerse fully into your studies and let the whole world forget about you until the next holiday. No way! Dont forget about work/rest balance! Take regular breaks to recharge your batteries and get some inspiration (Cohn, 2013). Go out for a while and breathe some fresh air or have a snack. You’ll notice that these short pauses can make your studies more effective and stimulate your mental abilities! Leave your gadgets aside for a while Make a decision to avoid using your iPad and mobile phone while you study. You may think that you cant do without them a single minute, but in fact, its not true! Unplug your devices or turn the silent mode on. This will help you concentrate on the exam or project, instead of non-stop useless chatting. Moreover, being silent for some time will help you generate new ideas and get a better insight of the subject you’re dealing with (Flavin, 2015). Keep in mind your motivation Always remember the goals you want to achieve through studying (Cohn, 2013). Its important to understand why you need to get good education, so envision a major goal that you dream about and find something to represent this dream to yourself that you can hang on your wall or put on the cover of your notebook. Have a look at this image each time you start losing your enthusiasm. Remember, all your studying means something! Be persistent Dont get discouraged if some task seems rather challenging. Divide tough tasks into chunks to cope with them easily (Cohn, 2013). This way, if something seems too difficult today, it will get much easier tomorrow! Make the list of tasks for each day No matter how many issues you have to deal with, or how many pages you have to compose, its impossible to do everything in just one day (Cohn, 2013). Analyze the amount of work you have left to do and make a list of things to accomplish each day (e.g. to find the needed sources, to read\write 20 pages). At the end of the day, cross out all the items that you’ve completed. Using such approach will make your studies well-timed and better-organized, and you’ll avoid problems with due dates. Choosing time for studies – an early riser or a night owl? Studying both day and night before an exam or typing the day and night before handing in a term paper is pointless and exhausting. Choose a time when you are able to read a lot, analyze information, compose thesis, so that your scholarly work is the most effective (Flavin, 2015). It usually depends on your biological clock; so morning or evening hours for studies; you’re the one to choose. Make your studying environment suit you! Along with acquiring good knowledge and getting excellent academic results, its very important to enjoy your studies! Try to organize you study-place just the way you like it. Get a new comfortable chair for yourself, or put a nice plant on your table. To summarize everything above, let’s state simply that your study environment, if organized the right way, will boost your mood and raise your grades. 1. Flavin. 12 Tips to Create a Perfect Studying Environment for You. 18 May. 2015. http://rasmussen.edu/ 2. Cohn. 10 Tips to Create a Good Studying Environment. 22 Apr. 2013 http://examiner.com/

Forum posting Essay Example | Topics and Well Written Essays - 250 words

Forum posting - Essay Example In such a scenario, the Japanese may walk out of the negotiations because he feels the American counterpart has no manners. This might end up jeopardizing the negotiations, and this can greatly affect business and the relations between two businesses or companies. In order to avoid such cases, it is important for one to consider the choice of words when communicating with people from other cultures. Whereas some words may be in common use in some parts of the world, the same words may have a different meaning to other people. It is necessary for one to avoid using controversial words or phrases that may be misunderstood. Secondly, it is important for people to take time and familiarize themselves with the common linguistic limitations of people from other cultures. This can be achieved through experience by interacting with persons from this culture. Thirdly, the above situation can be avoided by giving more detail or explanation. For example, in the above scenario, the American needs to explain to his Japanese counterpart what he really means. This helps remove any doubts or suspicions on the side of the other

Major Issues in the United States Food Supply Essay

Major Issues in the United States Food Supply - Essay Example Despite these measures, outbreaks do occur, requiring swift intervention by the regulating agencies to control the damage and take action against those responsible. This includes product recalls, issuing health warnings, and taking legal action against the persons guilty of negligence or intentional breach of safety. The following paragraphs highlight some of the main issues in ensuring food safety in the United States. The United States food supply has seen a number of high-profile outbreaks in the recent past. Such outbreaks result in disease, hospitalization and even deaths in some extreme cases. Ever since the threat of terrorism against American citizens, the government has become increasingly sensitive to issues of food safety and outbreaks, and such incidents are responded to swiftly. Certain examples can serve to illustrate the nature of food supply issues in the United States. In April 2012, there was an outbreak of Escherichia coli in 11 states. Around 29 people were infect ed and seven were hospitalized as a result of consuming infected clover sprouts (Deloitte, 3). At times, such outbreaks also lead to large-scale product recalls announced by government authorities. In November of 2012, peanut butter manufactured in a Minnesota factory was infected by a Salmonella strain. As a result, 42 people were infected and the FDA recalled the product from 20 states across the United States. The Regulation of Imported Food Products An important issue in the food supply safety of the United States is the role of national as well as international produce. The United States is a big importer of food products including meat, fish, vegetables, fruits, and so on. While there are food safety standards in force in the United States, other countries may be following standards and regulations that are less stringent. Therefore, the challenge for the United States is to strike a balance between meeting the demand for food products in the country while ensuring food safety in the supply chain. A case in point is the meat recall of 2012 where 2.5 million pounds of beef imported from Alberta in Canada had been infected by E. coli. Canada is still the largest food exporter to the United States, making up 19.8% of its total food imports in 2012 (Deloitte, 4). The European Union, China, Mexico and Brazil are other large food importers to the country. Smuggling of food into the United States is another major issue in food safety. Smuggled food enters undetected into the food supply, which prevents it from being inspected for pathogens and other contamination by the relevant agencies. Smuggled food is thus likely to be of a poorer quality and a great threat to the health of people in low income groups. An anti-smuggling strategy has been developed by the FDA and other agencies. The role of the Customs and Border Protection (CBP) is essential in the prevention of food being smuggled across the border (FDA, 2013). Food is usually smuggled across the Mexico bo rder because it allows the smugglers to avoid paying import taxes and sidestep inspection. However, this could result in undetected pathogens making their way into the United States food supply and posing a threat to the health and well-being of consumers.  

Questions Assignment Example | Topics and Well Written Essays - 250 words - 38

Questions - Assignment Example However, the decision is in contrary to the philosophy of evolutionary marketing. This is because, the reason for short in the enrollment as earlier forecasted was not analyzed, thus decision to increase sales agents does not fulfill the concept of evolutionary marketing. The mission of the organization is just similar to almost all business organizations, which is quality service. In this case, it is quality invasive surgical service that the management aims to offer to the community. The service cannot market itself, as the management thinks. The quality should be marketed to the clients for them to understand the value attached to it. First, certain ailments that are preventable will be identified, and employees who prevent themselves from those diseases will be granted bonuses or reward. Secondly, the contribution for the employees from the employer will be invested for profit creation. Employees will be allowed to apply for a loan and repay at a lower interest rate. To compete aggressively with the other plans, the two approaches will create a market share for the

Oprah Winfrey Talk Show Furror Essay Example | Topics and Well Written Essays - 500 words

Oprah Winfrey Talk Show Furror - Essay Example The talk shows like any other new television genre were an assortment of old programming forms; many of them were aired at daytime. They were mostly geared towards women issues and their roots can be traced back to Arthur Godfrey and Art Linkletter. The shows also reflected their times; Phil Donahue daytime talk show began at the inception of the women’s movement. He tackled women’s issues such as artificial insemination, sexism and homosexuality and was capable of breaking the barrier between the host and the audience. However, his popularity dwindled when Oprah Winfrey began her show in 1983. Use of therapeutic sensibility gave her an advantage over Donahue. The style used by Oprah was unique; she focused on revealing problems, improvement of self-esteem, use of empathy as a cure and empowering women. She wept openly, hugged guests, and said goodbye to each of the member of the studio audience in person. She was able to walk in between the races (cultural bilingualism) thus she was capable of having a coalition of audiences. Imitators of Oprah emerged as her success became evident and they employed similar skills as hers; even Donahue was tackling similar topics like Oprah’s. A survey done on the talk shows by Michigan State University Researchers revealed similar characteristics in all the talk shows. There was a feeling of little attention and credit among the supporters of these shows for their contribution in neglected matters such as family dysfunction and race. The shows were characterized by traditional values and conventional view of morality; a show heavily influenced by empathy for victims. Political influence in these shows cannot be ignored. Clinton appeared in Donahue in a talk-show presidency during the 1992 campaigns; a similar talk-show was done with H. Ross Perot and George Bush in the same year. The key point of these shows was to persuade the victims/audience to feel their pain as a

Population resource environment - need in 12 hours Essay

Population resource environment - need in 12 hours - Essay Example Without the environment, humans and all other living things will find it hard to exist. Sustainable development is meeting the needs of the present generation and progressing economically without compromising the needs of the future generation (Reinhardt p.153). This makes sure that the resources, both humans and the natural environment alike, are used and developed in a way that will maintain both the present and future society. Without sustainability, natural resources will be depleted that it will compromise the future generations and endanger their very existence. This shows how important environmental protection is. Without economic progress, the nation will not be able to produce enough to maintain the growing population. But it is exactly because of the growing population that the carrying capacity of the land is jeopardized (Seitz pp.59-61). While maintaining economic progress, it is important to consider the different factors that it impacts, particularly the environment. Land and natural resources cannot be multiplied or created overnight. The growing population eats up land resources while the development and industrialization eats up the rest of the land and other natural resources in order to maintain the existence of the society. Environmental crisis exists because of the excessive use of the natural resources to the point of depletion. Other environmental costs of development are increase of harmful chemicals and toxic gases that pollutes the environment and affects humans gravely, global warming and more (Byrne and Rich pp.55-63). Though there are always new technologies and research es to find other resources that could provide the needs of the world, it continues to jeopardize the rest of the environment. Aside from that, industrialization continues to create technologies harmful not only for the natural environment but also for

Oprah Winfrey Talk Show Furror Essay Example | Topics and Well Written Essays - 500 words

Oprah Winfrey Talk Show Furror - Essay Example The talk shows like any other new television genre were an assortment of old programming forms; many of them were aired at daytime. They were mostly geared towards women issues and their roots can be traced back to Arthur Godfrey and Art Linkletter. The shows also reflected their times; Phil Donahue daytime talk show began at the inception of the women’s movement. He tackled women’s issues such as artificial insemination, sexism and homosexuality and was capable of breaking the barrier between the host and the audience. However, his popularity dwindled when Oprah Winfrey began her show in 1983. Use of therapeutic sensibility gave her an advantage over Donahue. The style used by Oprah was unique; she focused on revealing problems, improvement of self-esteem, use of empathy as a cure and empowering women. She wept openly, hugged guests, and said goodbye to each of the member of the studio audience in person. She was able to walk in between the races (cultural bilingualism) thus she was capable of having a coalition of audiences. Imitators of Oprah emerged as her success became evident and they employed similar skills as hers; even Donahue was tackling similar topics like Oprah’s. A survey done on the talk shows by Michigan State University Researchers revealed similar characteristics in all the talk shows. There was a feeling of little attention and credit among the supporters of these shows for their contribution in neglected matters such as family dysfunction and race. The shows were characterized by traditional values and conventional view of morality; a show heavily influenced by empathy for victims. Political influence in these shows cannot be ignored. Clinton appeared in Donahue in a talk-show presidency during the 1992 campaigns; a similar talk-show was done with H. Ross Perot and George Bush in the same year. The key point of these shows was to persuade the victims/audience to feel their pain as a

Cross-cultural and HR Practice (Module is Human Resource Management) Essay

Cross-cultural and HR Practice (Module is Human Resource Management) - Essay Example Both the issues involved in the particular research, i.e. organizational culture and HR have been extensively investigated in the literature. In this context, it has been found by Schuler et al. (1998, 159) that HR management practices applied in the particular countries should be based on the following criteria: â€Å"a) the business structure, b) the legislative and employment relationship context, c) the patterns of HRM competence and decision-making and d) the national culture†. On the other hand, the study of Sims (2002) referred especially in the value of HRM programs applied within a particular organization. According to the results of this study â€Å"human resources involve HRM programs aimed at developing HRM strategies for the total organization with an eye toward clarifying an organization’s current and potential problems and developing solutions for them; They are oriented toward action, the individual, the global marketplace, and the future† (Sims, 2002, 3). The above assumptions are supported by the views of Jackson et al. (1995, 237) who noticed that HRM is most commonly consideredâ€Å"as an umbrella term that encompasses: a) specific human resource practices such as recruitment, selection, and appraisal; b) formal human resource policies, which direct and partially constrain the development of specific practices; and c) overarching human resource philosophies, which specify the values that inform an organizations policies and practices†. At a next level, Kesler et al. (1997) mentioned that there are three basic processes which define the formulation of particular types of HRM practices in firms of all industrial sectors. These processes are the following ones: â€Å"a. aligning organization, b. developing capabilities, c. managing performance† (Kesler et al., 1997, 30). In other words, the role of HRM is considered to be crucial to the formulation of the organizational culture

Discuss the use of literary technigues Essay Example for Free

Discuss the use of literary technigues Essay Pride and Prejudice by Jane Austen is a very accomplished book because of Austens clever and successful use of literary techniques. Literary techniques refer to the deliberate construction of language to further the story whether that be to develop character, plot, suspense or to create an enjoyable humorous novel. Jane Austen applies many literary techniques such as point of view, dialogue, letters and irony to tell the story of Pride and Prejudice. Pride and Prejudice is told in third person limited omnipresent point of view but mainly told through Elizabeths consciousness. This point of view is a successful narrative technique because it gives an insight into the characters, mainly Elizabeths thoughts, and also helps to create suspense. This technique also arouses the readers sympathy for Elizabeth because we can see that she is being honest to herself, which is essential if we are to desire her reform. The officers of the-shire were in general a very creditable, gentlemanlike set. And the best of them were of the present party; but Mr Wickham was as far beyond them all in prison, countenance, air, and walk. (pg65) This is Elizabeths opinion of Mr Wickham that is later found out to be completely wrong but the reader can see her sincerity. By using this technique Austen can also control how much the reader knows about event and emotions which helps to create suspense. In the first section of the novel Austen occasionally reports form Darcys consciousness so that the reader is made aware of his growing feeling for Elizabeth and to highlight that Elizabeth was prejudice when she made a wrong judgment against Darcy. Darcy had never been so bewitched by any woman as he was by her. In Pride and Prejudice she does not report from Darcys point of view during the period between her two proposals, so that the reader, like Elizabeth, is uncertain whether he is lost forever. The dialogue in Pride and Prejudice is very successful in developing characters and advancing the plot. Austen brings her characters to life by having them reveal themselves or other characters reveal them to the reader through their dialogue, rather than through detailed narrative descriptions. Oh! you are a great deal apt you know, to like people in general. You never see a fault in any body. All the world are good and agreeable in your eyes. I never heard you speak ill of a human being in my life. This dialogue reveals Jane as being amiable, good-natured, and always assumes that others are as good-natured as she. In chapter three Darcys dialogue reveals his character to Elizabeth as being too proud. He thinks himself socially inferior to Elizabeth so declines from asking her to dance. This is one instance were the dialogue helps to create Elizabeths wrong judgement of Darcy and thus advancing her prejudice. She is tolerable; but not handsome enough to tempt me; and I am in no humour at present to give consequence to young ladies who are slighted by other men. You had better return to your partner and enjoy her smiles, for you are wasting your time with me. (pg13) Darcys sense of social superiority later proves his chief difficulty in admitting his love for Elizabeth. This dialogue also helps to advance the plot as his rudeness creates a negative impression of him in her mind, one that will linger for nearly half of the novel, until the underlying nobility of his character is gradually revealed to her. The dialogue within Pride and Prejudice is a very significant part of the novel as it is a way revealing to the reader the characters and the plot progression. In addition to using dialogue, Austen also successfully uses letters to reveal character and to further the plot. The use of letters also allows Austen to introduce a character before they arrive such as Mr Collins in the letter of chapter 15. The letter is a popular literary convention that Austen weaves very cleverly into her novel. The letter in Chapter 7 from Jane to Elizabeth is an example of how Austen uses this technique successfully. I find myself very unwell this morning, which, I suppose, is to be imputed to my getting wet through yesterday. This reveals Jane to be good hearted and none judgmental of her mother even though it was Mrs. Bennet who intentionally sent her out into the rain. Jane did not once say it was Mrs. Bennets fault. The way Jane describes the Bingley sisters as my kind friends also reinforces her warm heart. therefore do not be alarmed if you should hear of his having been to me. Even though Jane is the one that is unwell she is always looking out for others so she sends the letter to reassure Elizabeth and make sure she does not worry. The letter also demonstrates character relation as Jane sent it to Elizabeth showing that they have a close relationship. This letter also furthers the plot because as a result of this letter Elizabeth decides to visit Jane at Netherfield, which put Darcy and Elizabeth in more frequent and honest contact with each other. Just this one letter proves that the letter convention is a very successful narrative technique. Irony is the tension between literal meaning and implied meaning. Austen is able to present the main themes, criticise some characters and add humour through the use of irony within Pride and Prejudice. Jane Austin establishes her ironic tone in the opening sentence of Pride and Prejudice. It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife. However the opposite is the case. The truth is well fixed into the district, that he is already considered the rightful property of one of their daughters. It now becomes a competition for which mother has the daughter who gets him. Jane Austen treats the characters in Pride and Prejudice with irony. Mr Bennet is a prime example as he himself is a very sarcastic and ironic character. What say you Mary? For you are a young lady of deep reflection I know, and read great books, and make extracts. (pg9) Mr Bennet is being ironic because he knows that all Mary does is repeat what she reads and doesnt actually understand it so he is really poking fun at Mary. This is also dramatic irony because the reader knows that Mr Bennet is not serious, but Mary takes him seriously. Austen uses irony as the basis for the plot. The whole story is based around an ironic situation. Elizabeth prides herself on her observation of character but dislikes Darcy because she is under the mistaken impression that he disapproves of her. She is also mistaken by liking Wickham because he flatters her pride. In both cases she has judged incorrectly and begins her reform when she is given the truth in Darcy second proposal letter. The humour in Pride and Prejudice comes from this irony and from Austens gentle Satire. She laughs at human folly and social structure. Austin satirises Lady Catherine de Bourgh unmercifully as a member of the autocracy. Jane Austin laughs at how Lady Catherine believes so strongly in the distinction between classes. Lady Catherine believes because she is in a higher class that she can influence whoever she wants but Austen is saying that the superiority in social class does not necessarily mean superiority in ethics, morals and intellect. Verbal and dramatic irony are a very successful literary technique in Pride and Prejudice as they create humour and criticise and develop characters. Jane Austin constructs Pride and Prejudice through the use of four main narrative techniques. Third Person omnipresent point of view mainly through Elizabeths consciousness has the advantages of allowing the reader to sympathise with Elizabeth while being able to give the reader the narrative objectively. Austens use of dialogue allows her to reveal the character without giving a long narrative description. The use of a letter is proved very vital in Pride and Prejudice because plot and character development can be created in a couple of lines. Irony is also an important technique as it is the basic plot and creates the humour of the novel which is a great attraction to the reader.

Coca Cola Globalisation Methods And Plans Business Essay

Coca Cola Globalisation Methods And Plans Business Essay This part of the research report would provide a detailed account of Coca-Colas globalisation methods and plans using the business techniques explained in part 2 which are the SWOT analysis and Ohmaes five Cs. It would include a description of results of Coca-Colas globalisation plans and methods with any limitation. Besides that, market results of Coca-Cola expansion with the use of tables and flowcharts. There would be a critical analysis of the results of the globalisation effect of Coca-Cola. Lastly, conclusions would be drawn based on overall research findings while overseeing how well projected objectives and research questions are met and appropriate recommendations. 3.1 Globalisation According to the Levin Institute, Globalisation is the process of interaction and integration among people, companies, and governments of different nations, driven by international trade and investment and aided by information technology. This process has major effect on the environment, culture, political systems, economic development and prosperity, and on human physical well-being and societies around the world. (Levin Institute, n.d) Its effects influences people as businesses tend to move beyond their domestic and national markets to other markets around the globe, where different markets are interconnected. It is also seen as extending its reach to other parts of the world. 3.2 Why did Coca-Cola globalise? Using Kenichi Ohmaes 5Cs framework with reference to the BPP textbook, we can understand the reasons why Coca-Cola moved towards international markets for expansion. Customer The Coca-Cola Company wanted everyone around the world to enjoy its product. It was the owners vision for its product to be enjoyed worldwide. The companys success was also ensured since it enjoyed homogenous customers where people around the world enjoyed the same taste. This partnered with major advertising campaigns made Coca-Cola one of the most famous brand name in the world. With the help of creative advertising, Coca-Cola was able to capture the loyalty of consumers to continue use of its products. Advertising is seen as a medium for the company to communicate and promote its products to its customers which is widely used by The Coca-Cola Company. According to Figure 1, there is clear indication of gradual increase of unit case sales over the 4 year period. Table 1 show that the increase of unit cases sold over the 4 years compared to the previous year has dropped slightly in 2009 with only 2.95% whereas the highest increase was in 2007 with a 6.07% increase from 2006. The Coca-Cola Company has also introduced new products to existing markets in order to suit to a particular country taste bud. In 2009, research testing of a new fountain dispenser called the Coca-Cola Freestyle is able to dispense more than 100 different brands of beverages which is currently being placed in selected US markets and would continue to be placed worldwide. The purpose of the new dispenser is to capture data of what kind of taste people have in preference, this allows the company to gather data on statistics of peoples choice in order to develop and introduce a new product into the market. (The Coca-Cola Company) Company The Coca-Cola Company enjoys large economies of scale by moving into international markets. Large scale bottling in the long run makes the company more competitive by improving their production methods in order to achieve the lowest cost possible. They also look into potential international markets for growth and investment opportunities. After local market needs are fulfilled, the company would want to enter into new markets in order to increase its sales and profits. It would also increase the companys customer base since there is a new supply of demand to be met. Listed below in Figure 2 and Table 2 is the net operating revenue, operating income and net income for the Coca-Cola Company over 4 years. Net operating revenue, operating income and net income ($ millions) $ (millions)Figure 2: Net operating revenue, operating income and net income of The Coca-Cola Company over a 4 year period According to Figure 2, the companys net operating revenue is seen to be increasing gradually over the 4 year period while dropping only slightly in 2009 although there was a major recession. Net income also has been increasing over the 4 year period to a record high of $ 6.8 billion in 2009. This could be due to better cost management. Further analysis on Table 3 indicates that the companys cost is also kept at a constant level of around 33% to 36% of total net operating revenue in order to maintain a high gross profit margin of 63% to 66%. This is to ensure that the company is always profitable to attract move investors. According to the recent capital expenditures made by The Coca-Cola Company, the company is still seen expanding its operations worldwide with increased capital expenditure made over the 4 years. This can be found in Table 4 below which show the capital expenditures made by the company from 2006 to 2009. Competition The Coca-Cola Company competes in the non-alcoholic beverages segment of the commercial beverages industry. The beverage industry is highly competitive, as there are many different types of drinks in the market ranging from non-alcoholic to alcoholic products. There are many companies that are similar to The Coca-Cola Company, some of which tends to compete for share of market across the world. The company particularly globalised due to the fact that they wanted to gain access into new and bigger markets since their domestic market needs are already fulfilled. Another reason would be due to strong competition from The Pepsi-Cola Company as they are the companys biggest rivals. According to the Coca-Cola Company, there are numerous competitive factors that could impact the business which include pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, bran d and trademark development and protection. (The Coca-Cola Company) Below Figure 3 and Table 5 indicates the top 10 beverage companies ranked accordingly by market share. According to Figure 3, The Coca-Cola Company still leads in market share of 41.9% ahead of PepsiCo of 29.9%. This is a good sign for the company as PepsiCo is the companys biggest competitor. The company should remain focus on defending its market share and stay the market leader. According to the data in Table 5, market share for The Coca-Cola Company and PepsiCo have negative share change in 2009 while the others have a slight improvement or no improvement. This should not be taken lightly by the company as the competitors might team up and take on the company. Currency Coca-Cola also went international so that they can mitigate their foreign currency exchange rates by earning revenue in a different currency through sales in a particular country. Selling products and services in multiple countries also reduces the companys exposure to possible economic and political instability in a single country. In 2009, The Coca-Cola Company traded in 71 different functional currencies in addition to the U.S Dollar. A total of 74 percent net operating revenue was derived from outside the United States. Therefore, increases or decreases in the value of the U.S. dollar against other currencies will have a major effect on the items that are denominated in foreign currencies. Listed below in Figure 4 are foreign exchange rate gains or losses from 2006 to 2009. Country The Coca-Cola Company would want gain access to cheaper labour, raw materials and finance. Such as the cost of labour hour in China is only $1.27 per hour (Malone, 2008) which is ranked fairly low compared to other developed countries. This would minimize the cost of bottling and result in higher revenue gained. Bottling plants in China as of end of October 2009 total at 39 plants and is still increasing at a high rate. (The Coca-Cola Company) Furthermore, resources that are difficult to obtain in their home market can be located elsewhere at a better price while going international. This can be achieved by outsourcing some of their operation to other countries in order to improve efficiency since service providers are specialised in its services rendered. Outsourcing is widely used by todays company, as it allows the company to focus on its core activities where non-core activities are outsourced to specialist industries. This can lead to a saving in fixed cost as there is no need t o hire monthly salaried staff. As per Figure 5, we can see that average salary earned in the United States of America (USA) is much higher than the salary earned in China which is more than a 150 percent difference. This is mainly because China is still a developing market while USA is a developed market. This enables the company to fetch a lower cost for labour in China than in USA. 3.3 How did Coca-Cola globalise There are different entry modes a company can choose on how to enter a market. The Coca-Cola Company uses different stages of entry modes depending on the markets. It mainly depends on the total size or market population, the percentage of that population using their products, and the quantity of products that they can sell to non-users. Once the market is identified and selected, they would first consider the degree of resource commitment and the extent of the firm operational involvement in that particular region. As their bottling strategy, the company would first help their bottlers to build up their business. This is by injecting funds into the said bottlers through equity investments. This is beneficial for both the company and its bottler as in increase in production capacity at bottler level would have a resulting increase in concentrate sales. The level of investment depends on the bottlers capital structure and resources at the time of investment. (The Coca-Cola Company) According to the company, it maintains business relationship with three types of bottlers which are: Bottlers in which the company has no ownership interest; Bottlers in which the company has invested and has a non-controlling ownership interest; and Bottlers in which the company has invested and has a controlling ownership interest. Bottling operations in which the company has as of 31st December 2009: According to the company, controlling interest is only often held for a temporary basis. By owning such interest, it helps by being able to exert influence in monitoring bottlers revenue. It also develops the bottlers business where funds are used to build the capital structure of the bottle which would enable them to widen its operations. As part of their long term strategy, the company would consider reducing their ownership interest in the bottler when their investment matures. The company then comes down to two options, one is to combine their bottling interest with others to form strategic alliances, or the other is to sell their interest to equity method investee bottlers. However, the company will still continue to monitor the bottlers results. For investments that are non-controlling interest, the company would provide its expertise and resources to strengthen those businesses. China The stages of entry are explained in detailed below using China as an example by referring to Moks journal review. (Mok et al. , 2002) During the first stage (1974-84), Coca-Cola exported and sold its concentrate to its franchised Chinese-owned bottlers. Local market agents were held fully responsible for production and distribution whereas the company were in charge of advertising. Due to the bottlers opportunistic behaviour which first prioritise their own bottom line, it limited the expansion of Coca-Colas market share in early stages. The method used is seen as exporting through contractual agreements as trust of the bottlers has yet to be gained. During the second stage (1985-92), Coca-Cola bought equity shares in the bottling businesses in order to reduce the effect of uncertainty. Besides that, it was also to restrict the opportunistic behaviours of its local bottlers since their only focus was on their own bottom-line which were disadvantageous to Coca-Cola. This is known as Foreign Direct Investment (FDI) into the said bottlers which may include acquisitions of well established companies in the later stage. During the third stage (1993-present), Coca-Cola teamed up with two foreign bottlers which are the Kerry and Swire group under a franchise agreement. The company then began to internalise its management and operations by sourcing locally. Soon then, the whole operation was handed to locals and watched over by the foreign division manager. Sourcing for upstream suppliers is decentralised to the division manager since buying locally would have savings on taxes. Contracting in local language would be made easier as a result of the localisation. India Coca-Cola was the leading bola business in India before 1977. However, a change of government forced them to pull out their business since new legislations required the sharing of the secret formula with a local partner which posed a huge risk. The Coca-Cola only re-entered the market in 1993, after Indian regulations were changed to allow foreign brands to operate without any Indian partnership. By then, PepsiCo had already captured majority share and ruled without competition as they were there since 1988. (Srivastava, 2010) To make things worse, Coca-Cola suffered a huge blow to their brand name in India as their plants had huge demands for water, which led thousands of farmers out of work by draining the water that feeds their crops which had implications on the local economy. Besides that, the waste sludge produced by their plants sold as fertilizer was proven to be toxic to the soil. (Brown, 2003). PepsiCos market in India has been strong since then, as it has become the default name for colas in India. However, the company has not given up on the Indian market as growth is picking up slowly. Their strategy includes introducing other products in their portfolio to the market and buying up a local brand cola competitor Thums Up, to compete against PepsiCo. Thums Up is now ranked first in India with a market share of 16.16% as of 2009, Sprite also a product of Coca-Cola is ranked second with 15.6% compared to Pepsis market share of just 13% according to AC Nielsen data. (Bhushan, 2009) The Coca-Cola Companys mode of entry often changes according to suit the particular country. Internationalisation is seen as a sequential process whereby firms gradually increase their commitment to new markets and accumulate knowledge slowly in order to increase their capabilities. It suggests that firms initially use entry modes that allow them to maximise knowledge acquisition whilst minimizing the risk of their assets. 3.4 Effects of globalisation The effects as a result of The Coca-Cola Companys globalisation have had a huge impact on the world. By using the SWOT analysis, the effects of globalisation of The Coca-Cola Company can be separated into positive and negative effects. Positive effects consist of strengths and opportunities, whereas negative effects are the companys weaknesses and threats. 3.4.1 Positive effects Strengths Competition to improve quality Globalisation has led to increased competition for the non-alcoholic beverage market for the company. Hence, there is an overall competition to improve the quality of their products for them to compete for market share. In order to survive, the company must be able to cope with the rising standards of their customers. The company must be able to compete at low prices and continuously improve their bottling processes. Keen competition forces companies to accelerate their product innovation and advertising campaigns which can be seen as strength for the industry. Innovation The economic environment is changing rapidly as a result of globalisation. The future development of the world is shaped as a result of globalisation. Benefits to society are often shared among people for the greater good. With the invention of seatbelts by Volvo shared, it increased the survival rate of car accidents. (Bellis, n.d) An example would be the bottling plants built by The Coca-Cola Company uses mechanics that are advanced automated robotics which introduces countries to a more effective and efficient way of bottling which could then be improved further to suit local needs. By improving their production line around the world, it would strengthen the companys presence. The company will be able share their technical know-how around their bottling plants based on experience in different countries. Such as improvements made in one country can be shared with other bottling plants owned by the company around the world. The first bottling plant that follows Leadership in Energy and Environmental Design (LEED) standards was opened in 2009 in Latin America. (The Coca-Cola Company) Popularity and recognition As a result of mass expanding and advertising programs, the company was able to enter into countries worldwide which eventually made their brand name one of the most well-known brands of today. Many companies have since followed by expanding into international waters while keeping focus on brand recognition would eventually come to known worldwide still can be seen in todays industry. Advertising campaigns are the strengths of The Coca-Cola Company as it can capture the loyalty of consumers with easily recognised advertisements. An example would be the commercial advertisement in 1971 where The Hillside Singers sang a song called Id like to teach the World to Sing in Perfect Harmony. (The Coca-Cola Company) In this commercial, people of all different cultures and races come together to sing about wanting world peace and infers that world peace can be achieved by buying someone a coke. Opportunities Job opportunities With the companys global expansion, it was able to provide job opportunities in over 200 different countries worldwide which would definitely build and enhance the economic development of ones country. The Coca-Cola Company itself currently has 92,800 employees worldwide as of 2009 (Hoovers, 2009) and much more if other related parties are added. This is seen as an opportunity for the company as it would be able to employ a diverse background of employees from all around the world. Cultural influence Cultures around the world have come together and created so many different societies across different cities around the globe which have grown and improved according to globalisation. Some old traditions are discarded while new ones are form from day to day. The same can be said of Coca-Cola, which has pop-up in countries across the world and change the way people have their meals. The brand is widely accepted by different nations due to homogenous markets. This is such a great opportunity for the company to make an impression and an indelible move as the different types of cultures around the world, where there is a similar or common culture, that is, Coca-Cola. (Kulkarni, n.d) Huge portfolio to pursue Since The Coca-Cola Company has over 200 brands in its portfolio, there are other many up and coming new brands for the company to pursue. This would ensure the companys survival in the late future if a brand succession plan is in place. An unknown product does not mean its a failure, just not yet discovered by people. Once discovered it will pave the road to success and therefore securing the companys future. One of the main company strategies is to buy out competition of rising brands that they think would do well in the distant future. 3.4.2 Negative effects Weaknesses Lack of popularity in other portfolio brands In addition, the other brands offered besides the main brand Coca-Cola lacks popularity. It is mostly unknown or rarely seen on shelves probably due to restricted distribution in a particular country as testing acceptance of the market. These brands are kept low profiled and no related link is made to the main brand in case the brand fails. This is seen as a weakness in the line of products Coca-Cola has to offer as advertising allowance is not fairly distributed to all their products. Health effects There are also certain health effects to be concerned with as a result of Coca-Colas globalisation. By referring to the book Liquid Candy written by Jacobson (Jacobson, 2005), he discusses the effects of consuming soda drinks that could lead to several health concerns. Below are adverse health effects viewed as a threat to the companys going concern if people boycott their products which would have adverse effect on the companys revenue and survival. Sugar is important source of carbohydrates for our body. However, soft drinks contain high amounts of sugar (Better Health Channel, n.d) where regular consumption could lead to overweight or obese problems. By being obese, it tends to increase the chances of having diabetes and many other types of diseases. Obesity could also lead to social and psychological problems such as starving oneself to reduce weight. Soft drinks often have links with lower calcium levels which could lead to the disease osteoporosis. Deep concern should be placed on children since calcium is needed in early stages for development of bones. Too much soft drinks could lead to poor bone materialisation in the future life of the children. Therefore, in order to safeguard ones future, parents should control the intake of soda drinks of their children. Soft drinks also have high levels of phosphoric acid which can be harmful to ones teeth. The acidity level in soft drinks can be compared to that of vinegar which can cause corrosion of the enamel. Most of the soft drinks contain caffeine for its energy boosting effects. Therefore consuming too much soft drink could lead to caffeine addiction. There are withdrawal symptoms such as nausea or headache if one is addicted. High intakes of caffeine can lead to insomnia and even irregular heartbeats. (Yakowicz, 2010) Threats Changing health consciousness With the companys globalisation, bad aspects of foreign cultures would tend to affect its way into local cultures. Such as the soft drinks craze that is spreading around the world. Although beneficial for the company where higher consumption leads to higher revenues, consuming too much will have adverse health effects on its consumers. The health consciousness of people are starting to change, as they are moving towards a healthier lifestyle in which avoidance on soda drinks may be a threat to the company future. Job insecurity Companies often seek to lower their cost in order to earn a higher profit margin. One of the methods is to outsource their non-core activities such the payroll function to service providers. This would ensure a lower cost with an acceptable level of quality in work done. As a result, it increases unemployment rate in developed nations. Developing countries like China and India dominate the outsourcing market because of their fairly low labour cost. There is a higher risk of retrenchment for employees in the developed countries as they can be replaced by their counterparts across the world in pursuit of low cost. Therefore, a threat exists where the company might lose its good employees to competitors if it shows the slightest signs of restructuring. Local industries taken over by foreign multinationals Foreign multinationals often take over local companies as a mode of entry into the particular country. It would deprive the upbringing of local industries as those who remained will have to face a tougher competition posed by the foreign multinational. This is one of the strategies used by The Coca-Cola Company as they are actively acquiring local bottling plants around the world. A threat would be present if the local governments start to restrict the company from further expansion in its country in order to safeguard their home grown companies. This would serve as an obstacle to the companys expansion plans into the said country. (Pillai, n.d) Waste and pollution Developing countries are often taken advantage of by foreign multinationals. Since developing nations need high levels of foreign investment to boost its economic development, the local governments would tend to overlook on the pollution caused as they cannot risk a withdrawal of funds from the country. The environmental laws and regulations of a developing nation are also in the process of setting up. Therefore, foreign multinational companies often take this advantage by setting up plants at an early stage. The Coca-Cola Company has taken advantage of this matter in India where their factories produced waste sludge and were sold as fertilizer which was proven toxic to crops. (Brown, 2003) As this poses a threat to the environment, the companys licenses can be revoked if not settled. Measures should be taken by the company to implement environmentally friendly plants for the future in deluding the toxic waste. 3.5 Conclusions The international expansion of The Coca-Cola Company can be seen worldwide. Its products have permeated into societies all over the world. The first project objective of this research project has been met, which evaluates the positive and negative effects of globalisation of Coca-Cola brand name where the SWOT analysis was used is outlined below in Figure 7. (S)trengths Popularity and recognition Competition to improve quality Innovation (W)eaknesses Lack of popularity in other portfolio brands Health effects (O)pportunities Huge portfolio to pursue Cultural influence Job opportunities (T)hreats Job insecurity Changing health consciousness Local industries taken over by foreign multinationals Waste and pollution The second project objective was to assess the job opportunities The Coca-Cola Company created jobs worldwide. As of 2009, the company has 92,800 employees employed worldwide. By providing jobs to developing countries such as China and India, it would greatly help the development of the said country. We can understand why The Coca-Cola Company moved towards globalised markets based on Ohmaes 5Cs as discussed previously. According to market research, The Coca-Cola Company has the largest non-alcoholic beverage market share worldwide with a market share 42.9% as of 2009 according to (Sicher, 2010) with 24.4 billion unit cases sold worldwide in 2009. (The Coca-Cola Company) Therefore, the third project objective was also met. 3.6 Recommendations The main recommendations for The Coca-Cola Company are to exploit their strengths and opportunities, while mitigating their weaknesses and threats. The main strength is its popularity of the brand Coca-Cola. The company can use the Coca-Cola name to support their other products if the product is accepted by consumers. A step further is to advertise the products side by side since its advertising campaigns are refreshing and easily recognised. This enables the company to capture a new type of customer loyalty. Popularity of a brand name mainly depends on the peoples word of mouth. This can either be positive or negative in different conditions. Other brands that the company offer lack popularity which is a weakness for the company. The company should not just focus on the main brand but also push potential brands to the public. The Coca-Cola Company should pursue other brands in their portfolio since Coca-Cola is already a world known product. This can be done with increased advertising for the less popular products which would lead to more brand recognition if the product is successful. If a product is unable to capture a market and operations are running at a loss, the product should be discontinued. Funds saved from closing the division can be used to improve other brands or to acquire new potential brands. A major threat to the company is the changing health consciousness of the people. The company has made efforts since then by introducing low sugar and caffeine-free products into their portfolio and must continue doing so. Besides that, there is strong competition from other rival brands such as PepsiCo. The main idea here is to steal market share from its rivals such as finding out what are the strong brands the rival have and to introduce a similar product that would serve as an alternative.

Essay --

Definitions of yoga in terms of Buddhism, Hinduism and Jainism are spiritual and discipline. It has been loved by diverse demographics. Yoga is more than posturing and increasing flexibility of our body, but it also works as a technique of not only controlling our body and mind but also managing our souls. â€Å"The traditional purpose of Yoga, however, has always been to bring about a profound transformation in the person through the transcendence of the ego.† Feuerstein3 (Ettington, 2012) The earliest beginning of yoga is still not clear, but one essay suggests that traditional yoga was originated in the Indus civilization and the early Vedic religious traditions (Jacobsen, 2005). Since then, yoga has been practiced for thousands of years and evolved and changed over time. American history of yoga starts from the time when a quota was imposed on Indian immigrants by the United States Immigrant Services, and this quota allowed Americans can visit and travel the East Asia for teaching purposes. In 1947, Theos Bernard came back to the United States from India and wrote a book called Hatha Yoga: The Report of a Personal Experience. Also, at the similar time, Indra Devi, known as the grandfather of American yoga, opened the first yoga studio in California. Richard Hittleman, however, was the most contributed person who spread yoga to the large population (Hammond, n.d.). Yoga has the eightfold path, which is structural processes for yoga practices. Practicing these eight paths allows all elements of our body balanced and brings completeness to our lives if we are connected to the divine (Doran, n.d.). Among eight paths, Asanas and Pranayama are the types that are most known to the public. Asanas means practicing body postures by foc... ... pranayama, really helps people to focus on their lives more and gives them different perspectives on their lives. I would define yoga as a guide that leads people to reach to their utmost condition and place. Citation Doran, J,D,W. (n.d.) The  Eight Limbs  , The Core of Yoga. Retrieved from http://www.expressionsofspirit.com/yoga/eight-limbs.htm Ettington, M. (2012). Raja Yoga – Through the Ages. M.K. Ettington Books. Retrieved from https://www.smashwords.com/books/view/238113 Farhi, D. (n.d.). What are Yoga Asanas and Why Practice Them. Retrieved from https://www.healthy.net/Health/Article/What_are_Yoga_Asanas_and_Why_Practice_Them/1092/2 Hammond, H. (n.d.). Yoga’s Trip to America. Yoga Journal. Retrieved from http://www.yogajournal.com/wisdom/467 Jacob, A, K. (2005). Theory and Practice of Yoga: Essays in Honour of Gerald James Larson. MA: Brill Leiden-Boston.

Sublimation of Vanillin and O-Vanillin

Experiment In this experiment a high vacuum sublimation was performed to determine the vapor pressure and finally the enthalpy of sublimation of Vanillin and o-Vanillin. AKnudsen cell with sample was weighed 10 times maybe just say weighed by difference, they don’t usually like it when you spell out the steps like that no way it was like 0. 5 grams, check the lab again and at least 0. 5 g of Vanillin or o-Vanillin was added to the cell and it was reweighed 10 times.This experiment depended heavily on the method of weigh by difference when determining the mass of sample (Vanillin or o-Vanillin) loss in sublimation. A water bath (70 Â °C for vanillin or 40 Â °C for o-Vanillin) is prepared for the sample. The Knudsen cell was inserted into the sample tube and the closed end of the sample tube was placed into the prepared water bath. The tube with the O-ring was connected to the sublimation apparatus. The diffusion pump was connected to the water supply and turned on to 90 V. Th e cold trap of the apparatus was filled with Liquid nitrogen every hour of the experiment.Maybe talk about the type of vacuum pump used since there was so much about it in the lab manual After the sample had reached and sustained the desired temperature for about 5 minutes the sublimation region was roughed.. Just say that you roughed, they don’t usually like this step by step stuff with the valves, but I do like that talk about the pressures that we reached The time between the opening of valve 1 and 3 was the uncertainty in total time. The sublimation apparatus was place under high vacuum to initiate the sublimation process.After making sure the exhaust region pressure did not rapidly increase the temperature of the water bath was recorded every couple of minutes until only 15 minutes were left in the laboratory. This experiment was repeated for a 2nd trial with the only change being the water bath ( 55 Â °C for Vanillin or 30 Â °C for o-Vanillin). Need degree signs Data Analysis The purpose of this experiment was to determine the vapor pressure of Vanillin and o-Vanillin to thus determine the enthalpy of sublimation of Vanillin and o-Vanillin.The mass loss was determined by weighing the difference in the mass of the Knudsen cell + sample before and after sublimation. The area of the Knudsen cell orifice was determined by using the area of a circle equation A= (d/2)2 . The dimensionless correction factor (? ) was determined using the equation ? =1-0. 5(l/d)+0. 2(l/d)2 . Using the measured values of mass loss (m), total time (t), and temperature (T), along with calculated thickness parameter (? ) and area (A) we determined the vapor pressure of our samples using the following equation:Vapor Pressure (P) = ((m)? ( A? t))? SQRT((2 R? T)/(M)) Where R = 8. 314 J/kmol ? The calculated vapor pressure for each trial was used along with the measured average temperature from each trial in the temperature bound integrated Clausius-Clapeyron equation to determi ne the ? HÂ °Sub . Enthalpy of Sublimation ? HÂ °Sub = – Ln(P2/P1)(T2-T1)? R Using the Integrated Clausius-Clapeyron equation and the vapor pressure equation discussed the raw data was used to determine the following analyzed results for vapor pressure and ? HÂ °Sub for Vanillin and o-Vanillin..Probably should add standard deviations, even if they are those weird numbers we were still talking about in lab Thursday. | Vanillin T1| Vanillin T 2| o-Vanillin T 1| o-Vanillin T2| m (kg)| 8. 59E-06Â ±6. 37E-06| 6. 816E-05Â ±2. 458E-07| 2. 916E-05Â ±1. 350E-07| 6. 125E-05Â ±9. 156E-07| T (K)| 329. 02Â ±0. 30| 343. 54Â ±0. 16| 311. 40Â ±0. 08| 302. 73Â ±0. 06| t (sec)| 5732Â ±24| 6870Â ±13| 6291Â ±25| 6291Â ±40| P (Pa)| 1. 0107Â ±0. 2931| 6. 8358Â ±0. 1378| 3. 0406Â ±0. 0622| 6. 2972Â ±0. 1372| ? HÂ °Sub (J/mol)| -230. 728 Â ±239. 311| | 52. 4913 Â ±43. 7797| | ? | 0. 991928| | | | A (m^2)| 5. 024E-07 Â ± 1. 0053E-08| | | |

Economic Background – Greece

Greece has a mixed capitalistic economy with a large public sector that accounts about half of GDP. Besides, Greece is a major beneficiary of European Union aid, which equal to about 3. 3% of annual GDP. In addition, Greece is an agricultural country and one of the poorest countries of the European Union with the second to lowest average income, after Portugal. In January 2002, Greece adopted the euro as its currency. The adoption provided Greece, formerly a high inflation risk country under drachma, with access to competitive loan rates and also to low rates of the Eurobond market which led to a dramatic increase in consumer spending and gave a momentous boost to economic growth. Between 2003 and 2007, Greece economy grew by nearly 4. 0% per year. The preparation for the Athens Olympic Games during 2004 gave an impulse to the Greece economy. However, the financial crisis had slowed down the Greece’s economic growth to 2.0 % in 2008. As a result of the world financial crisis and its impact on access to credit, world trade and domestic consumption, the economy went into recession in 2009 and contracted by 2. 0%. In late 2009, eroding public finances, misreported statistics, and inadequate follow-through on reforms prompted major credit rating agencies to downgrade Greece’s international debt rating, which has led to increased financial instability and a debt crisis. Greek government has approved a three-year reform program that includes cutting government spending, reducing the size of public sector, tackling tax evasion, reforming the health care and pension systems, and improving competitiveness through structural reforms to the labour and product market under the intense pressure by the EU and international lenders. The Greek Government projects that its reform program will achieve a reduction of Greece’s deficit by 4% of GDP in 2010 and allow Greece to decrease the deficit to below 3% by 2012. Greece requested activation of a joint European Union-International Monetary Fund support mechanism designed to assist Greece in financing its public debt in April 2010.

What Techniques Does Auden Employ to Narrate Victorand?

In both ‘Victor' and ‘As I Walked Out One Evening', Auden utilise techniques such as the personfication of time to suggest to the reader that life is a journey and it waits for no one. The use of the first person singular in As Iwalked suggests that it is quite a personal experience, however, in Victor, third person is used to distance the narrator for tge events. W. H. Auden's ‘Victor' includes three different voice through out the poem, his dad, the narrator and Victor himself.Auden uses Victor's dad, who has direct speech during the opening stanzas, to imprint a controlled and biblical lifestyle with no feeling of love. This is further emphasises through the quoatation ‘Don't dishonour the family name'. It is then the narrator who tells the reader about Victor's growing up and his life before and after Anna. Auden does this by the use of the third person when refering to Victor, Anna and the other minor characters through out the play. It is then Victor tha t speaks when asking his father questions such as ‘†¦Ã¢â‚¬ ¦. †¦. ‘ The fact that Victor is asking questions to his afther suggests that he is still trying to please him, which further suggest that Victor is seeking for love in his father. The poem ‘As I Walked Out One Evening' consists of three separate speakers: the lovers, the clocks and the narrator. Each speaker represents a different measure and attitude towards time. The lover’s song paints time to be conquerable and ignorable – no more than a passing annoyance that they are outside of.The soliloquy of the clocks demonstrates time as a product of society, there to keep its subjects in line, and ultimately a ruling force. Finally, the narrator speaks of love as being outside of both of these things. Time is a constant flow than brings change and opportunity, and any claim to deny or control it is an illusion. To begin, the months in ‘Victor' parallel and dictate the events that s hape the poem. The poem begins in ‘frosty December', a vivid image symbolizing Victor's father and his lack of heart for his son.Victor initially meets Anna, the love of his life, in April, a time of rebirth for him. But because it was the first of April, it is Victor who is the fool as the narrative progresses. Victor eventually marries Anna in August symbolizing the warmth Victor feels for the first time in his life. Unfortunately by September, an indicator of the end of summer and the termination of warmth in Victor's life, he jumps to the conclusion that Anna has cheated on him despite the fact that no evidence exists to support his conclusion.Poetic devices add to the overall meaning and interpretation of the poem immensely. The â€Å"Time† spoken of seems to symbolically relate to death, which may, in turn, be a forewarning of Victor's future destructive streak. That leads to the â€Å"Ace of Spades reversed†   the very dagger which Victor slaughters Anna with. The ,coat of fur, Anna wears appears to symbolize her cold, bitter actions, which harm Victor just as Helen of Troy harmed citizens in her time. The simile â€Å"She gave him a kiss like a blow on the head† illustrates that Victor doesn't have the capacity to comprehend real affection.His lack of capacity and lack of warmth is what sparks his jumping to the conclusion that Anna has cheated on him. Meanwhile, Anna is referred to as Victor's Helen of Troy, an ironic allusion to the beautiful wife of Menelaus who began the Trojan War, suggesting that she is beautiful yet dangerous. When Victor persists in asking God questions, he does so at a variety of localities. The vast irony is that from the time he stood in the sunset to the time he came to the river, the locations of his pleas gradually fall from the greatest to the least powerful points.And by the end of the poem, the only thing poor Victor can relate to is the â€Å"woman of clay† ,   personification whi ch represents the only thing Victor can possibly relate to in life. Time is depicted as being something that lurks in the shadows â€Å"time watches from the shadows† and something that creeps up on you when you least expect, and even interrupts couples and lovers when they are at their most intimate  times â€Å"And coughs when they would kiss† this line also again, personifies time. Into many a green valley, Drifts the appalling snow† the first part of this quote represents the beginning of love, before time has interrupted. The word ‘green’ has connotations of summer or spring, the time of year when new things begin to come to life, just like when love begins to blossom. However over time the green valley is taken over by the ‘Appalling snow’ killing all the plants which have blossomed in the summer, time takes its toll on the valley. This is a metaphor for love, love starts of wonderfully, new and fresh.However as time drifts in an d begins to interrupt the love slowly begins to fade and change. The word ‘drifts’ again suggests that time sneaks up on unsuspecting people. In Conclusion, Auden uses techniques such as first person singular, the use of third person and the personification of time. Auden uses these techniques to suggest to the reader that time waits for no one and that it can interrupt at any time. This is further conveys by the quotation ‘and coughs when you kiss'

Planning theory Essay Example | Topics and Well Written Essays - 3500 words

Planning theory - Essay Example Thus spatial planning is regarded as a wider approach and this report would basically focus its attention on spatial planning in urban areas and also the regulations and policies which can directly impact on urban renewal. In fact urban planning is about determining the future plans for the design and organization of urban space and activities. Basically the urban spatial planning is provided by the local government and country planning system in order to use it in an optimum manner (Valler, Wood, & North, 2000). Urban spatial planning is regarded as integration of both the land use planning and transport planning in order to develop the area economically and socially. Thus spatial planning in urban areas is not a single tool, process and activity. In fact it consists of urban renewal which would already be lacking in investment with fewer developments (Jessop, 1990). In fact it identifies strengths, weaknesses, opportunities and threats throughout the particular area and proposes how it can be developed with some distinctive approaches in order to address the desired objective. This report would concentrate on spatial planning in urban areas and would delineate a series of suggestions for the improvement of physical arrangements in existing urban area, thus obviating the need for over-utilizing the strategic resources (Healy, 2003). The local government’s current plan is to efficiently use lands in urban areas so that planning policy goes beyond the traditional system of land use planning and integrates development strategies and regulations as required by sustainable development and sustainable communities. Thus urban planning assumes a very complex nature against the backdrop of rising uncertainties in the external environment (Jessop, 2002). This paper will have a strategic focus on the outcomes related to planning in urban areas and the focus of attention will be on planning perspectives that have been unfolding against

Marketing Communication Trends Essay Example | Topics and Well Written Essays - 1250 words

Marketing Communication Trends - Essay Example This paper is an executive report on marketing communication trends. Network radio, along with television, nationalized magazines, and great metropolitan everyday newspapers appear to have constantly been I existence before. These structures not merely tied the nation together; however, there is strapping substantiation that to a large extent they assisted create the current societal and political civilization. Since each person could, and frequently did, perceive and conceivably hear similar messages at once starting from the 1950s and ending in the 1990s, people created nearly standardized mass media, along with mass marketing civilization (Jain, 2008). Marketing companies created generally demanded goods for these mass marketplaces. Retail distribution structures developed to vend to and via these marketplaces. Marketing communications experts developed plans, agendas, and structures to correspond with these mass marketplaces. Then technology rammed into society and individual wants and requirements. Suddenly customers, who currently had additional information compared to before, started to demand particular products, distribution structures, and communication. What at one time had been known to be a mass marketplace fragmented into thousands of detached, individual marketplaces driven by standard of living, ethnic background, earnings, geography, schooling, sexual category, and any other thing, which makes an individual dissimilar from another (Jaceviciute, 2011). Persons who are over 40 years old, were brought up as verbal correspondents. The prominence was on inscription and reading proficiencies. Persons who are less than forty years, are affiliates of the generation that is visual. This age group was raised on TV, movies, speeches, along with the verbal word. The disparity between the manner in which these two age groups communicate is remarkable. The change from a spoken to a visual

Human bodys nonspecific second line of defense Assignment

Human bodys nonspecific second line of defense - Assignment Example Immunity is further subdivided into a number of concepts to facilitate the learning for students. The concept chosen here to demonstrate the learning method is human body’s nonspecific second line of defense. This is aimed towards college students and it has been assumed that they have prior understanding of the components of the defense mechanism and know the structure of proteins and WBCs (Glucksman, 2006). In Part 2, using examples and non-examples the concept will be explained in an east-to-grasp manner for students. These examples and non-examples have been chosen to make the concept easier for the students and will be analyzed further to allow students to distinguish between the relevant and irrelevant details based on their relation with critical features to gain clarity of concept. Part 3 will finish the learning exercise with a set of questions aimed at testing the comprehension of the project by the student. They will be different than the examples and non-examples so as to gauge student’s learning. For each short question, the student should be able to give a brief explanation and identify the critical feature involved. Answers have been provided in the Appendix for reference of both students and teachers. Human body’s second line of defense system protects the body against all types of nonspecific infections and antigens. All the features work together to provide the body with the immunity enabling it to survive and fight the foreign invasions. The critical features are: Each critical feature will be further explained in detail. Their function, site of action, and effectiveness in combating the disease will be discussed with the students. Also, the results if second line of defense is compromised will be highlighted. Phagocytic cells are involved in the nonspecific immunity as they attack and ingest the foreign particles, antigens. There are a few types

Mainland china culture oriented market Research Paper

Mainland china culture oriented market - Research Paper Example Essentially, the diversity in culture is among the core aspects significant while a company puts interest in the global market; moreover, most business researchers and leaders put a lot of focus on this factor, as it is a core determiner of where a company stands in the international market. In some countries such as China and Japan, people buy products basing on the perception of a group i.e. people buy foodstuffs putting into consideration every member of the family: however, in the US and UK people purchase things according to their own opinion or preference (Fernanda 2009). This is among the main factors causing the difference in market approach and market plan i.e. States in Asia prefer collective advertising while the United States concentrates on individual advertising. The main cypher that relates to how the culture impacts, is the language which most states consider to signify vanity and a legacy; however, there are other symbols that matter just as much but this is the basis of how an organization approaches a certain market. This research paper focuses on mainland China as an emerging market; moreover, it analyses the difference between China based companies and others from the west evaluating the market plans and approach for the two. Most corporations in China have developed over the years as their businesses plans, strategies continue to become more refined and leaning more to the culture; however, this poses as a challenge to the companies in the western countries (Sin 2004). Most of these corporations that try to enter the international market fail because they overlook the cultural differences in mainland China and the only way out is to understand the diversities and exploit them through new marketing strategies that will be the foundation of the overall success in these markets. In an exploration of the Chinese’ market approach, its essential that one compares the dissimilar kinds of corporations and organizations